If you’ve been following Venezuelan politics, you’ve probably seen the handiwork of this man, even if you haven’t seen HIM. And if you find his habit of wearing black melodramatic and more than a little douchey, you ain’t seen nothin’ yet. His campaigns are even more so…and now, their creepy author has been uncloaked:
His name is Juan José Rendón, and he calls himself J.J. Rendón. Although born a Venezuelan, he says he has no country, and in supposed mourning, always dresses in black. Rendón lives in Miami, Florida, and from there has been the creator of the dirty campaigns which have characterized the representatives of the South American right wing.
During the last 27 years, he has advised the presidential campaigns of Enrique Peña Nieto, Juan Manuel Santos, Alvaro Uribe Vélez, and Porfirio Lobo, among others. The discrediting and tarnishing of his clients’ adversaries is his principal strategy.
One strategy, which Rendón has openly admitted to applying, is the “Three Ss”, in which false information concerning the sexuality, health and salary of the targeted individual is created in a campaign of discredit.
In an interview with Colombian journalist María Jimena Duzán, Rendón said that his proposition is to “shatter” the adversary and that it is a business for him, one that brings to the table the latest campaign by sectors of the Venezuelan right.
The dirty campaign against the quality of drinking water, as well as the attacks questioning the health of Hugo Chávez, starting in July 2012 by various opposition parties and media, were the work of J. J. Rendón.
In the same interview with Duzán, Rendón admits to being an anti-ethical advisor because “that ethical thing is for the philosophers.”
As far as Venezuela is concerned, it appears that his only connection with it is his closeness to the opposition, directly with the “Democratic Unity Table” (MUD), for whom he designed campaigns of instigation, destabilization, and discreditation of the national government.
Even if the local opposition has wanted to conceal the intervening hand of Rendón in its constant wave of campaigns to promote destabilization, there is a very close link with Henrique Capriles Radonsky.
“Have you been working in the campaign of Henrique Capriles?” Jaime Bayly asked him, two days before the elections of October 7, to which the “king of black propaganda,” as the Mexican, Ramón Betancour, called him, replied: “What do you think?” “It’s gone very well for you since you’ve taken on the campaign of Henrique Capriles!” commented the Peruvian TV host, who constantly mocked the Venezuelan political process.
The planting of the idea of a supposed “electoral fraud” was another of Rendón’s ideas, and it was precisely that which brought him to public awareness in 2004, as a pusher of that line of propaganda after the opposition defeat in the recall referendum of 2004.
Rendón has worked on 22 campaigns and claims he has only lost one. His most famous defeat was that same recall referendum of 2004, against Comandante Hugo Chávez. After that he abandoned Venezuela to take up residence in the United States.
Well, now you know why he wears black (and probably doesn’t cast a reflection or a shadow, either). Chavecito pretty much drove a stake through his heart, or rather the shrunken remnant thereof. Yet, perversely, he’s still walking this Earth, while Chavecito has gone on to blessed immortality. Unlike most vampires, Rendón hasn’t yet bitten the dust. But maybe shining a bright light on him will send him scuttling back under the rock from whence he came.
We can only hope, eh?